About UFM Talent

A talent partner who’s been where you are.

UFM Talent is headed up by Una McGuinness, former Global Managing Director of an award winning digital, media and marketing communications agency. Una has spent over two decades working her way up in the recruitment industry, learning first-hand what works—and perhaps more importantly—what doesn’t.

Working with UFM Talent means skipping over the trial and error stage and heading straight for learning and adapting to develop and deliver strategies that work specifically for your business. Our expertise and experience in business, recruitment and marketing models, strategies, technologies will help your business come out on top of this increasingly competitive and ever-changing industry.

Achievements as an MD

    Reached £19m turnover and £9.5m net fee income

    Built international businesses in Asia

    Rebranded—merging five different brands into one—without any loss of brand equity and resulting in growth of traffic, client and candidate acquisition

    Launched new teams, increasing net fee income per head to a market leading position through developing pure sector specialists

    Built brilliant leadership teams, many of whom are now successful recruitment business owners in their own right

    Board Director for 15 years, managing around 85 people

    Headed up integration of new CRM, selection process, designed operational workflows to ensure superb adoption and allowing all reporting to be delivered through this system

    Won industry awards including Best Marketing Strategy and Best Large Recruitment Firm

    Designed, developed and executed a key account development strategy resulting in massive uplifts in cross selling and billings from accounts and an 84% increase per annum in cross-sector collaboration

    Set up the UK’s first Resourcing Centre for the Digital, Media and Marketing sector

    Initiated one of the first Marketing Automation projects for an SME Recruitment business in the UK resulting in job board expenditure reduction of over 50%, improved customer experience, further segmentation of candidate base resulting in exponential CRM and website returns increase, and client lead strategy that resulted in a 100% uplift quarter on quarter to the business

    Implemented a LinkedIn Strategy that resulted in a £20:1 return on investment  

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